https://kirajohnstone.com Kira Johnstone Wed, 28 Dec 2022 13:17:07 +0000 https://kirajohnstone.com en https://kirajohnstone.com/Brick-Lane-1 Wed, 28 Dec 2022 13:10:07 +0000 Kira Johnstone https://kirajohnstone.com/Brick-Lane-1 Brick Lane 2022 <img width="842" height="1191" width_o="842" height_o="1191" data-src="https://freight.cargo.site/t/original/i/efe23e226423b627ecac7e41447dbbcbe8565bc032cecdb9f48f5d8c0a99aba1/bricklane-eggmug_bricklane-shirt-back-updated.jpg" data-mid="162927025" border="0" src="https://freight.cargo.site/w/842/i/efe23e226423b627ecac7e41447dbbcbe8565bc032cecdb9f48f5d8c0a99aba1/bricklane-eggmug_bricklane-shirt-back-updated.jpg" /> <img width="800" height="801" width_o="800" height_o="801" data-src="https://freight.cargo.site/t/original/i/397c14cede66d8d872c58067182aabe44dd0502a329cf80e75d1ab698ac28640/bricklane-eggmug_bricklane-shirt-front1-updated.jpg" data-mid="162927023" border="0" src="https://freight.cargo.site/w/800/i/397c14cede66d8d872c58067182aabe44dd0502a329cf80e75d1ab698ac28640/bricklane-eggmug_bricklane-shirt-front1-updated.jpg" /> Illustration Typography Shirt design As we enter the new year, Brick Lane requested new designs for their staff uniforms. To best reflect the business, the designs were to reflect the location of Melbourne’s green laneway, the great atmosphere, food, and coffee the café excels at, with a fun and fresh design. The illustration features the best things Brick Lane has to offer: coffee and food, set against a brick textured background and bright green leaves to reflect the laneway’s aesthetic. The character designs are energetic, fun, and bright to best stand out against the base colour of the uniforms and capture the attention of customers. <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/bbfb94cf2bbac8436f490ee5e7bc66697639183db77bc5e409a443c1009a6523/bricklane-shirt-back-1.png" data-mid="162927092" border="0" src="https://freight.cargo.site/w/1000/i/bbfb94cf2bbac8436f490ee5e7bc66697639183db77bc5e409a443c1009a6523/bricklane-shirt-back-1.png" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/5b2c3d8ec86e0678247bd4a54b0cb2a70ee5ee10709eacbd1f30ea9c1ed11fb3/bricklane-shirt-front-1.png" data-mid="162942122" border="0" src="https://freight.cargo.site/w/1000/i/5b2c3d8ec86e0678247bd4a54b0cb2a70ee5ee10709eacbd1f30ea9c1ed11fb3/bricklane-shirt-front-1.png" /> https://kirajohnstone.com/Working-Our-Wall-Grad-Show-Identity-1 Wed, 28 Dec 2022 13:17:07 +0000 Kira Johnstone https://kirajohnstone.com/Working-Our-Wall-Grad-Show-Identity-1 Working Our Wall: Grad Show 2022 <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/d002ffcdd7fd11a928caacc5129d890429a3a5d0766450a3f2851a51563f3964/FishBirds-Transition-0Sec-Dynamic.gif" data-mid="162927153" border="0" src="https://freight.cargo.site/w/1000/i/d002ffcdd7fd11a928caacc5129d890429a3a5d0766450a3f2851a51563f3964/FishBirds-Transition-0Sec-Dynamic.gif" /> Motion &amp; AnimationContent CreationProject Management <img width="1888" height="1888" width_o="1888" height_o="1888" data-src="https://freight.cargo.site/t/original/i/c1d17511f26aec9e4a6627c22c160a30990357904804959003872a1b7973a4d7/Untitled-451.png" data-mid="162927137" border="0" src="https://freight.cargo.site/w/1000/i/c1d17511f26aec9e4a6627c22c160a30990357904804959003872a1b7973a4d7/Untitled-451.png" /> Theme: Birds &amp; Fish / Sky &amp; Sea In designing the RMIT Communication Design Graduate Showcase of 2022, we were tasked with exploring the physical, visual, and emotional requirements of conceptualizing and developing the show. We had the opportunity to experiment and create unique design solutions that engaged the CD graduates, industry professionals, and City of Melbourne audiences. To make the graduate showcase accessible to anyone passing through the public laneway, it was imperative to explore the possibilities of the space in a way that was appropriate to audiences who did not share our perspective and understanding of Communication Design. Our goal was to come up with an engaging and creative design solution for the RMIT 2022 Communication Design Graduate Show. We were challenged to create something for a large, dynamic audience. As a result of the branding team's effort, we were able to produce artefacts that reflected the styles of Flock Off. My team focused on the motion and social media aspects of the grad show. We followed the guidelines laid out by the brand identity team and presented a collection of images, animations and gifs, and miscellaneous content for the grad show. These artefacts could be used across all platforms of screen and print media and assisted in creating a cohesive identity across the show.https://rmitcdflock.com/ ︎ flockoffrmit2022 <img width="1152" height="864" width_o="1152" height_o="864" data-src="https://freight.cargo.site/t/original/i/0ad8e159fecefdeed4b3ca509b84b831dd7b2ec5a8d77fc00144d2ce63eed1a3/Swirl-Transition.gif" data-mid="162927160" border="0" src="https://freight.cargo.site/w/1000/i/0ad8e159fecefdeed4b3ca509b84b831dd7b2ec5a8d77fc00144d2ce63eed1a3/Swirl-Transition.gif" /> <img width="1152" height="864" width_o="1152" height_o="864" data-src="https://freight.cargo.site/t/original/i/f2ca32f6f7c5520c09d8dd79c84be1c1b4698fad848eb697c08cd282e3e23853/Waves-Blue.gif" data-mid="162927162" border="0" src="https://freight.cargo.site/w/1000/i/f2ca32f6f7c5520c09d8dd79c84be1c1b4698fad848eb697c08cd282e3e23853/Waves-Blue.gif" /> <img width="1152" height="864" width_o="1152" height_o="864" data-src="https://freight.cargo.site/t/original/i/9dc68acab861fb4ba368df9643eeba18d9e8763cb3f6fcf4c267b2b794252ab2/Fluid-Transition-4Colour-fxed.gif" data-mid="162942272" border="0" src="https://freight.cargo.site/w/1000/i/9dc68acab861fb4ba368df9643eeba18d9e8763cb3f6fcf4c267b2b794252ab2/Fluid-Transition-4Colour-fxed.gif" /> <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/e1e0232c3b96bac35db2a80772fd325cca8ecfa8341a2146ce9ee733897bce10/IMG_0368.GIF" data-mid="162927154" border="0" src="https://freight.cargo.site/w/320/i/e1e0232c3b96bac35db2a80772fd325cca8ecfa8341a2146ce9ee733897bce10/IMG_0368.GIF" /> <img width="1152" height="1152" width_o="1152" height_o="1152" data-src="https://freight.cargo.site/t/original/i/7e0334c958297811fe334d84425ea5ec722d3ff69c16b498a13482b1f75f73af/Pelican.GIF" data-mid="162927159" border="0" src="https://freight.cargo.site/w/1000/i/7e0334c958297811fe334d84425ea5ec722d3ff69c16b498a13482b1f75f73af/Pelican.GIF" /> <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/934a798486213f0e2291d38e7bda8798ba680fe99f77f70449026e8836a4909a/Peck-right.GIF" data-mid="162927158" border="0" src="https://freight.cargo.site/w/512/i/934a798486213f0e2291d38e7bda8798ba680fe99f77f70449026e8836a4909a/Peck-right.GIF" /> <img width="288" height="288" width_o="288" height_o="288" data-src="https://freight.cargo.site/t/original/i/fbe363729664fc1e1c2cd43ff9813e6ab58b86804cf5e12e5405db370c4459cd/IMG_0407.GIF" data-mid="162927155" border="0" src="https://freight.cargo.site/w/288/i/fbe363729664fc1e1c2cd43ff9813e6ab58b86804cf5e12e5405db370c4459cd/IMG_0407.GIF" /> <img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/50f61e5402ac25a010c52bcc03736cb4bc32e7d8d93de6122a906322aac06ae6/FLOCK-OFF-1_Page_01.jpg" data-mid="162942508" border="0" src="https://freight.cargo.site/w/1000/i/50f61e5402ac25a010c52bcc03736cb4bc32e7d8d93de6122a906322aac06ae6/FLOCK-OFF-1_Page_01.jpg" /> <img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/d3012f459d8ab3de3325cca84f46154d3693adf4f02c302c6ad33cc550e2b3a9/FLOCK-OFF-1_Page_06.jpg" data-mid="162942513" border="0" src="https://freight.cargo.site/w/1000/i/d3012f459d8ab3de3325cca84f46154d3693adf4f02c302c6ad33cc550e2b3a9/FLOCK-OFF-1_Page_06.jpg" /> <img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/423fdfa59e1701c1ae4eae062b59741c5ab1f470a7000bf2ae340c408120a6cb/FLOCK-OFF-1_Page_02.jpg" data-mid="162942510" border="0" src="https://freight.cargo.site/w/1000/i/423fdfa59e1701c1ae4eae062b59741c5ab1f470a7000bf2ae340c408120a6cb/FLOCK-OFF-1_Page_02.jpg" /> <img width="3754" height="2655" width_o="3754" height_o="2655" data-src="https://freight.cargo.site/t/original/i/ceab243f78545efb805cce99dc9b2f2855bf7636f9771ebdd4b1abec5e45414a/FLOCK-OFF-1_Page_08.jpg" data-mid="162942514" border="0" src="https://freight.cargo.site/w/1000/i/ceab243f78545efb805cce99dc9b2f2855bf7636f9771ebdd4b1abec5e45414a/FLOCK-OFF-1_Page_08.jpg" /> <img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/9b28af143d9e15cf7164ef58ea6e1dd97e9723799326349d9dbc4dee44a87329/FLOCK-OFF-1_Page_10.jpg" data-mid="162942517" border="0" src="https://freight.cargo.site/w/1000/i/9b28af143d9e15cf7164ef58ea6e1dd97e9723799326349d9dbc4dee44a87329/FLOCK-OFF-1_Page_10.jpg" /> <img width="1170" height="827" width_o="1170" height_o="827" data-src="https://freight.cargo.site/t/original/i/22714e737535483183df4cca2c639276c0d9aa6c9aa7abc72ef3a610d3647f38/S3832835_KiraJohnstone_2_VisualIdentity_Page_3.jpg" data-mid="162942794" border="0" src="https://freight.cargo.site/w/1000/i/22714e737535483183df4cca2c639276c0d9aa6c9aa7abc72ef3a610d3647f38/S3832835_KiraJohnstone_2_VisualIdentity_Page_3.jpg" /> <img width="1166" height="1654" width_o="1166" height_o="1654" data-src="https://freight.cargo.site/t/original/i/7626f8c277de9bc6f3027140245dc6006c86000063e0ba411eb62d9376ccaf57/S3832835_KiraJohnstone_1_SKO_Page_06.jpg" data-mid="162942519" border="0" src="https://freight.cargo.site/w/1000/i/7626f8c277de9bc6f3027140245dc6006c86000063e0ba411eb62d9376ccaf57/S3832835_KiraJohnstone_1_SKO_Page_06.jpg" /> <img width="1166" height="1654" width_o="1166" height_o="1654" data-src="https://freight.cargo.site/t/original/i/011017f284a629f27f3473c931d13e28c3ba9c6e9b606e5433b325bca524923b/S3832835_KiraJohnstone_1_SKO_Page_11.jpg" data-mid="162942522" border="0" src="https://freight.cargo.site/w/1000/i/011017f284a629f27f3473c931d13e28c3ba9c6e9b606e5433b325bca524923b/S3832835_KiraJohnstone_1_SKO_Page_11.jpg" /> <img width="1166" height="1654" width_o="1166" height_o="1654" data-src="https://freight.cargo.site/t/original/i/7b3468d8f10c3c7465f73f35bf8646359715985a1a14e14fdb4b09a7fa391d5b/S3832835_KiraJohnstone_1_SKO_Page_07.jpg" data-mid="162942520" border="0" src="https://freight.cargo.site/w/1000/i/7b3468d8f10c3c7465f73f35bf8646359715985a1a14e14fdb4b09a7fa391d5b/S3832835_KiraJohnstone_1_SKO_Page_07.jpg" /> https://kirajohnstone.com/home-2 Wed, 28 Dec 2022 13:10:08 +0000 Kira Johnstone https://kirajohnstone.com/home-2 <img width="1280" height="446" width_o="1280" height_o="446" data-src="https://freight.cargo.site/t/original/i/c1b7db9b4354f8c5b97346ba17c90ab34f089a13524feb1664952ef73a68ba96/Radio-Parts---logo---horizontal-vertical-2013.png" data-mid="216771204" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/c1b7db9b4354f8c5b97346ba17c90ab34f089a13524feb1664952ef73a68ba96/Radio-Parts---logo---horizontal-vertical-2013.png" /> Radio Parts Role: Marketing &amp; Advertising Start: September, 2023 Marketing Lead | Multi-Channel Marketing | Graphic Designer Managed multi-channel campaigns across social media, digital ads, and print. Designed in-store materials, packaging, and web assets while maintaining brand consistency. Oversaw eDMs, website updates, and audience-specific content strategies. Read more Advertising Marketing Multi-Channel Marketing Brand Development &amp; Strategy <img width="842" height="474" width_o="842" height_o="474" data-src="https://freight.cargo.site/t/original/i/e3b21adc190f0359f4fc25c4214a4370cbf2347a00e7c07493ce00faae9771d5/bricklane-eggmug_bricklane-shirt-back-updated186.jpg" data-mid="162927469" border="0" src="https://freight.cargo.site/w/842/i/e3b21adc190f0359f4fc25c4214a4370cbf2347a00e7c07493ce00faae9771d5/bricklane-eggmug_bricklane-shirt-back-updated186.jpg" /> Brick Lane As we enter the new year, Brick Lane requested new designs for their staff uniforms. To best reflect the business, the designs were to reflect the location of Melbourne’s green laneway, the great atmosphere, food, and coffee the café excels at, with a fun and fresh design. Read more Illustration Typography Shirt design <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/b5fd6ff2615cd6b9c87eafe34071bcf04f9c10ecb2ec775210b5d233993904b6/FishBirds-Transition-0Sec-Dynamic.gif" data-mid="162927332" border="0" src="https://freight.cargo.site/w/1000/i/b5fd6ff2615cd6b9c87eafe34071bcf04f9c10ecb2ec775210b5d233993904b6/FishBirds-Transition-0Sec-Dynamic.gif" /> Working Our Wall: Grad Show Identity In designing the RMIT Communication Design Graduate Showcase of 2022, we were tasked with exploring the physical, visual, and emotional requirements of conceptualizing and developing the show. We had the opportunity to experiment and create unique design solutions that engaged the CD graduates, industry professionals, and City of Melbourne audiences. Read more Motion &amp; Animation Content Creation Project Management <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/29a214495a0494e2508aee3ded243b84cf3cff8599ce9da603ded93574786b17/Spiral_Book_Mockup_1.png" data-mid="162928256" border="0" src="https://freight.cargo.site/w/1000/i/29a214495a0494e2508aee3ded243b84cf3cff8599ce9da603ded93574786b17/Spiral_Book_Mockup_1.png" /> StickItUp Stick It Up is a publication of a collection of stickers found in the City of Melbourne that shows the small acts of vandalism, rebellion, and how people leave their mark on the ever-changing landscape of the urban environment. The project focuses on how people leave their mark, temporary design, mark marking, the seen and unseen, and the small acts of rebellion that fill laneways like graffiti. Read more Publication DesignCopywriting &amp; typesettingWebsite design Photography Videography &amp; Editing <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/397d7b36b2fceed9c541d2fe3d05db5a557f53d00b186708f46fb812a4447d00/Front-Back.jpg" data-mid="162928295" border="0" src="https://freight.cargo.site/w/1000/i/397d7b36b2fceed9c541d2fe3d05db5a557f53d00b186708f46fb812a4447d00/Front-Back.jpg" /> ‘Life of the Party’, Olivia Gatwood Upon initial glance of the cover, the audience can see the title and laugh (a little grimly) at the irony of the words ‘Life of the Party’ hovering above a dying rose. Let the rose represent the girl who is, “silent and dead and still the life of the party”. Read more Publication designTypography Photography <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0427175dd033afd8aaf770bdcf7e2835cafb9181c8ce61ad4b25bf38e4e6d60c/WomerahLane_Photo.png" data-mid="162928305" border="0" src="https://freight.cargo.site/w/1000/i/0427175dd033afd8aaf770bdcf7e2835cafb9181c8ce61ad4b25bf38e4e6d60c/WomerahLane_Photo.png" /> ‘Womerah Lane’, Tom Carment The telegraphs woven throughout the series designs are inspired by Carment's essay 'Telegraph Poles'. Carment writes, “I’ve always liked telegraph poles, especially the Australian variety..." Read more Publication designTypography Illustration <img width="1000" height="800" width_o="1000" height_o="800" data-src="https://freight.cargo.site/t/original/i/259dd84e05129fbeffa46e2977c3f3bae9c3ba2f7a7e2d648939fba7eb240402/S3832835_Kira_Johnstone_Project_-4.png" data-mid="162928309" border="0" src="https://freight.cargo.site/w/1000/i/259dd84e05129fbeffa46e2977c3f3bae9c3ba2f7a7e2d648939fba7eb240402/S3832835_Kira_Johnstone_Project_-4.png" /> ‘clean hands’, Bowen Street Press With the design of'clean hands', we strived to highlight the content of the anthology without overshadowing it. In order to create cohesion and capture the mood of the book, soft, transitory imagery and colours were used throughout. Read more Publication designLayout template designTypesetting https://kirajohnstone.com/contact Wed, 28 Dec 2022 10:50:40 +0000 Kira Johnstone https://kirajohnstone.com/contact <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/35a5f4d3bb0444a1b9f6d8a47170b25c1e87f6751aef64c861276e542742015b/308135116_586241073249422_5024937869731252100_n.jpg" data-mid="162916963" border="0" src="https://freight.cargo.site/w/1000/i/35a5f4d3bb0444a1b9f6d8a47170b25c1e87f6751aef64c861276e542742015b/308135116_586241073249422_5024937869731252100_n.jpg" /> MELBOURNE, VIC kiraaajohnstone@gmail.com Instagram ︎︎︎ LinkedIn︎︎︎ Further details &amp; references available upon request. KIRA JOHNSTONE Graphic Design | Marketing Coordination | Brand Strategy | Digital Content Creation Hey there!I'm Kira, a Melbourne-based graphic designer and marketing coordinator blending creative design with smart marketing strategies. I specialise in branding, digital content creation, marketing campaigns, and cross-channel communications. At Radio Parts, I managed a wide range of creative and marketing initiatives — from designing social media assets, advertising, packaging, and web materials, to coordinating eDMs, content calendars, and website updates. I work closely with internal teams and external stakeholders to deliver cohesive, high-impact campaigns that drive engagement and strengthen brand identity. I’m passionate about delivering creative solutions that align with business goals — whether that's developing a fresh brand identity, optimising content for new platforms, or executing multi-channel marketing campaigns. I thrive in fast-paced environments and enjoy collaborating across teams to bring ideas to life and build meaningful brand connections. EXPERIENCERadio Parts Marketing Coordinator Sept 2023 → (Current) Champion Parts Marketing Coordinator Feb 2023 → Aug 2023