Radio Parts
2023
Marketing &
Advertising
Start: September, 2023
Achievements:
Directed a small marketing team to enhance brand presence and engagement.
Improved social media reach and ad performance through targeted campaigns.
Streamlined content strategy across multiple platforms to optimise audience engagement.
Start: September, 2023
Achievements:
Directed a small marketing team to enhance brand presence and engagement.
Improved social media reach and ad performance through targeted campaigns.
Streamlined content strategy across multiple platforms to optimise audience engagement.
At Radio Parts, my role included: the direction of a small marketing team for the management of multi-channel campaigns across social media, digital ads, and print. I designed in-store materials, packaging, and web assets while maintaining brand consistency. Additionally, I oversaw the production and maintenance of eDMs, website updates, and audience-specific content strategies.
With a strong focus on brand development and audience engagement, I played a key role in shaping the marketing strategy across digital and print platforms. By leveraging targeted advertising, social media insights, and creative design, I enhanced brand visibility and customer interaction. My expertise in web management, packaging design, and content creation ensured a cohesive brand presence, while my leadership in team coordination streamlined workflows and improved campaign effectiveness.
With a strong focus on brand development and audience engagement, I played a key role in shaping the marketing strategy across digital and print platforms. By leveraging targeted advertising, social media insights, and creative design, I enhanced brand visibility and customer interaction. My expertise in web management, packaging design, and content creation ensured a cohesive brand presence, while my leadership in team coordination streamlined workflows and improved campaign effectiveness.
Flyers & POS
In-Store Documents & Posters, Sell Sheets & Brand Sheets, Company Documents
In-Store Documents & Posters, Sell Sheets & Brand Sheets, Company Documents
Advertising
Via Meta Ads, Google Ads, Reddit Ads. Print ads through Connected Magazine & Jim’s Antennas.
Via Meta Ads, Google Ads, Reddit Ads. Print ads through Connected Magazine & Jim’s Antennas.
Social Media
Multi-channel social media marketing via Instagram & Facebook (including short form videos/Reels), Twitter, LinkedIn and Google My Business.
eDM management through MailChimp, as well as providing content to other email newsletters.
Separate platforms were used to divide audiences by interest, e.g. LinkedIn for corporate updates & Instagram/Facebook for consumer sales & poducts.
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Multi-channel social media marketing via Instagram & Facebook (including short form videos/Reels), Twitter, LinkedIn and Google My Business.
eDM management through MailChimp, as well as providing content to other email newsletters.
Separate platforms were used to divide audiences by interest, e.g. LinkedIn for corporate updates & Instagram/Facebook for consumer sales & poducts.
Web Assets & Management
Consistent upkeep and management of the Radio Parts website.
Creation of web banners, articles (including written copy content).
Using HTML, CSS and JS to update products and descriptions, widgets & more.
Consistent upkeep and management of the Radio Parts website.
Creation of web banners, articles (including written copy content).
Using HTML, CSS and JS to update products and descriptions, widgets & more.
Packaging
Development of brand styles for Radio Parts, Pro2 & Doss to produce and maintain coloured box packaging and labels. From stickers to die-cuts.
Development of brand styles for Radio Parts, Pro2 & Doss to produce and maintain coloured box packaging and labels. From stickers to die-cuts.
Brand Design & Development
Developing, maintaining and enhancing the company's brand image through consistent messaging and visual identity across all marketing materials.
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Developing, maintaining and enhancing the company's brand image through consistent messaging and visual identity across all marketing materials.
Graphic Designer based in
Melbourne, Victoria.